Myeongdong is one of Seoul’s best-known shopping districts, filled with major brands, beauty stores, department stores, and busy side streets packed with choice. From Korean cosmetics to fashion, accessories, and everyday finds, the area offers a shopping experience that feels lively from morning to late evening. For many visitors, this is the part of Myeongdong that defines the neighborhood most clearly.
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Explore fashion, cosmetics, shopping streets, and the retail energy that makes Myeongdong so famous.
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